Welcome Note

Welcome to the Light ‘em Up Humidor
The brick & mortar of the internet 

At Light ‘em Up, we believe that enjoying a cigar is a ritual, an experience. A celebration of time, of stories, of exquisite tastes. 

Selecting your favorite cigars is an integral part of that experience and indulgence. It’s about exploration, conversation and camaraderie. 

Our mission is to bring the charm of a well-curated humidor and a welcoming cigar lounge into the digital age — whenever you want, wherever you are.

We don’t aim to offer every cigar on the market. What you’ll find here is our collection, carefully curated by Reinhard Pohorec, a handpicked ensemble of cigars we enjoy, believe in, and are proud to share with our fellow aficionados. Each one has a story, a soul, and a purpose — chosen by fellow cigar lovers who speak your language.

Our selection spans a broad spectrum of origins, profiles, and expressions, to suit a wide range of palates and occasions. Whether you’re marking a milestone, unwinding in quietude, or seeking a perfect pairing, you’ll find something here that speaks to your moment.

This isn’t just a cigar store — this is our humidor, and we’re proud to open it for you.

We would like to offer you this special place to browse at your own rhythm, to ask questions, to engage, to discover. Like stepping into a trusted brick and mortar tobacconist, you’re never alone — we’re here to welcome you, to guide, to listen, and to converse.

Let’s light ’em up together.

Your, Christian Wohlrab